Joining forces can boost turnover for both companies

When it comes to streamlining the vacation experience for customers, combining the efforts of different tour companies can not only increase customer satisfaction, but also drive up the turnover for both companies. In the past, such a venture may have been riddled with issues due to a lack of common payment systems or an absence of internet access. If a tour operator is running its website through TrekkSoft technology, partnering up with a fellow tour company makes the goal of increasing traffic and revenue easily attainable.

Joining forces can increase your presence and turnover.

TrekkSoft’s online booking platform is equipped with a Partner Tool and an Agent Tool. Both are designed to make it easy for companies to team up to market a particular tour destination. The tools also make it simple for companies to market each other’s offerings or combine tours, effectively establishing their own marketplace for their destination on their own TrekkSoft websites and streamlining the booking and vacation experience for their customers.

Putting two and two together

Naturally, businesses that choose to partner need to offer services that complement each other, a bus tour company and a mountain bike excursion company, for example. While a customer is online booking a popular bus tour, he or she could see the offerings of the mountain bike company on the bus company’s site and would have the opportunity to book that excursion right then, earning the bus company a negotiable commission and the mountain bike company another customer.

Partners can cross-sell tours through their respective sites.

Of course, the transaction could just as well have happened in the other direction, with the traveller booking a bus tour on the Mountain bike company’s Trekksoft website. By partnering, each company has the advantage of tapping into the other’s audience and creating a larger turnover for both.

Figuring out the details

Partnering of this sort is really more like serious dating, not marriage, since no vows are involved. Still, the arrangement requires that the companies are compatible, that both companies make a commitment to success and that both companies benefit from the relationship. A rafting company in Interlaken partnering with a book store in Hong Kong would be kinda dumb. Partnering with a spa in Interlaken might just make some sense. “You sell my stuff; I’ll sell yours,” is cool. “Ya wouldn’t mind selling my stuff on your site, would ya?” is not so cool.

So if you know of a company you might like to partner with, don’t be bashful! Call ‘em up. Do coffee. Or something else. Your choice, of course. Talk about what you have to offer your buddy’s company. And yep—don’t be shy—let him know what you would like from him in the partnership. Assuming you’ve prepared thoroughly for this meeting, you’ll have no problem laying out all the advantages of partnering.

Just don’t invite too many people to the coffee meeting, otherwise things may get costly.

By this time you’re on your second coffee or whatever, and you KNOW this will be great. Then he pops the question. No, not that question. He asks, “How the @#$% can this be done? It’s a great idea, but it’s impossible!” And you, well-prepared genius that you are, shout out, “TrekkSoft! All we need, my buddy, are two free TrekkSoft accounts! We’ll let TrekkSoft know that we want to resell each other’s offerings, we’ll use the activated partner tool to set up our arrangement—what stuff we want to resell and what commission we agree to pay each other, for example—and what could be easier?” Let’s toast!

Sorry. Guess I kinda went over the edge there. On a more serious note, TrekkSoft wishes to revolutionize the system of booking tours and activities online by providing tour operators with new and more effective ways to acquire customers and to market their offerings. The products offered by TrekkSoft not only encourage personal growth, but also the growth of the whole online community.

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